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BANKING TECHNOLOGY | Staff Reporter, Malaysia
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RHB launches enhanced mobile banking app for affluent customers

The app has seen more than 120,000 new downloads as of October 2016.

The RHB Banking Group introduced its enhanced RHB Now Mobile Banking App designed specially for its RHB Premier customers. With 68% of the total affluent Malaysians being digital banking users, the enhancement is aimed at enriching RHB’s digital offerings for its Premier customers via its mobile banking experience.

“We are pleased to introduce the enhanced RHB Now Mobile Banking App which offers our affluent customers fast and seamless financial and lifestyle experiences. The enhanced app presents additional features and financial solutions that include market updates, messaging features and lifestyle privileges. Our affluent customers do not need to download two different apps, instead they will enjoy the convenience of a single login to access these attractive features,” said U Chen Hock, Executive Director, Group Retail Banking, RHB Banking Group.

“As of October 2016, our RHB Now Mobile Banking App has seen more than 120,000 new downloads with more than 360,000 existing customers having upgraded to this app. With this enhanced app, we aim to sign up a majority of our Premier customers onto this new and exciting mobile platform,” added Chen Hock. RHB Premier customers can access the enhanced app by simply following the current process of logging in to the RHB Now Mobile Banking App, from where they can access further to the RHB Premier landing page.

The enhancements have been put in place to allow RHB Premier customers to conveniently access up-to-date market information and to facilitate engagement between RHB Relationship Managers and its Premier customers. A new functionality in the app allows customers to receive push notifications and messages as well as stay abreast with the latest events, deals and news from RHB Premier.

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