But banks in the top 100 brands have lost $25.9b from their total brand value since January 2011.
Brand Finance recently released its Brand Finance plc. Global Intangible Financial Tracker League Table (GIFT), a 10 year study of the intangible asset values of all public stock exchanges worldwide.
According to a release by the Brand Finance, economic crisis caused brands to lose significant intangible asset values since January 2011, and the financial services are hit hardest.
Tougher legislation, sluggish activity in the corporate market and ongoing fears regarding exposure to sovereign debt has meant banking and insurance brands have suffered. Bank brands in the top 100 have lost $25.9bn from their total brand value (7%) since January 2011.
HSBC has become the world’s most valuable bank brand keeping a steady position at 10. Bank of America experienced a brand value fall of $5.3bn taking it down to position 14. Likewise Wells Fargo saw a 12% reduction in brand value and Santander also slipped back in the league table with a reduction of $3.3bn. Insurance brands saw a drop of 6% with AXA fairing worst, with a loss of $1.6bn brand value taking them out of the top 50 global brands.
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