Comarch AI-driven digital solutions enable better, more personalised banking

In recent years, many financial institutions have started leveraging customer data to execute personalised marketing campaigns and offers. This comes amidst the need for them to deliver tailored financial solutions based on the insights these data provide about their clients’ preferences and behaviours.

The same can be said for relationship managers, who have utilised data to create investment portfolios for their clients, whilst taking into consideration their preferences, risk tolerance, and financial aspirations, amongst others.

Through this report, uncover local challenges faced by financial institutions and how digital technology is enhancing banking and wealth management through personalisation.