Our innovative technology and unrivalled expertise combine to fast-track digital banking and wealth management customer engagement.

CREALOGIX works with leading global banks and wealth management firms, empowering them to provide a modern self-service user experience to their end customers, and more easily integrate differentiating fintech features. The ability to accelerate innovation with secure and well-designed solutions helps financial brands improve efficiencies, increase customer satisfaction, and attract new growth through digital channels. As a pure-play digital banking engagement platform developer, CREALOGIX has over 25 years’ experience focusing on delivering proven customer-centric systems to hundreds of the world’s leading financial institutions.

For more information, visit www.crealogix.com/en
 

Conversational banking: CREALOGIX makes communicating via messaging platforms possible

Just as communication using messaging apps has led to less reliance on email, we are also witnessing a further development in digital banking of a similar kind: mobile banking using an app is being supplemented by conversational banking. It’s no longer a case of just looking at transactions and accessing information via an app; now conversations are being added into the mix – hence the name “conversational”. While classic online banking has seen users get easy access their accounts and make financial transactions using their own device, this new approach of conversational banking allows banks to tailor customer relationships and improve the customer experience. The best bit: using messaging apps and chatbots allows banking staff to become more efficient as they can interact with several customers at the same time.

Serve up offers on the devices customers use everyday

Recipients of offers are much more likely to engage with them when they are served up in personal messages via channels they use everyday; conversations that originate in this way can then be continued via proprietary messaging platforms without interruption. By delivering relevant and suitable offers at the right moment, banks can dramatically improve the customer experience as customers are encouraged to interact more with them. However, financial transactions of a sensitive nature mean that popular messaging services cannot be used in the way they normally would be – cloud-based services do not offer enough safeguards, while end-to-end encryption does not allow conversations to be documented by regulatory authorities.

A SaaS solution that drives secure conversations
Proprietary conversational banking solutions allow banks to take full advantage of services. By adapting the interfaces and communication logic of the well-known chat platforms, they can immediately deploy them in the banking environment. An institute’s mobile banking app can serve as a container for conversations with customers; the conversation can begin in a messaging service that can be connected via business APIs, and then can be continued in a secure environment that complies with banking standards.

So our customers can implement conversational banking early on and in a cost-effective way, we offer it as a SaaS solution. Projects are kicked off quickly and they noticeably improve the customer experience. Pilot projects soon attract attention and allow a bank to improve its competitive position; the bank can drive customer interest with new functions that offer customers more convenience and the ability to interact with the bank more closely. Deployed on an open platform, the solution is flexible enough to address new customer needs and integrate new offers. Conversational banking improves the customer experience; it not only forms a strong bond between the bank and its customers, but it also sets an excellent basis for sales success – it’s an investment that quickly pays off.

You can also find our "Conversational Banking" whitepaper here.
 

Connect Now

Other Articles

Leveraging financial ecosystems: Five myths debunked

When it comes to leveraging financial ecosystems to maximise commercial opportunities, what are the...

Reducing wasteful paper

The elimination of paper within an organisation has proven benefits in terms of efficiency gains and...

Client attitudes to digital wealth services

CREALOGIX recently collaborated with Compeer, the leading City of London specialist research group o...

New CREALOGIX survey reveals retail banks' "hot topics"

What are the "hot topics" in terms of trends and technology? And what solutions are banks...

Has the pandemic accelerated digital transformation?

CREALOGIX UK CEO David Joyce considers the impact on wealth management firms of the pandemic and sub...

Segment of One – the ultimate in customer personalisation

Personalisation has never been more important for financial institutions. As a result of the Covid-1...

Personalising Banking CX: the 'next normal'

The economic impact of the COVID-19 pandemic will undoubtedly continue to have further effects as th...

What makes a future-ready firm?

CREALOGIX recently collaborated with Compeer on some research analysing the attitudes of the C-Suite...

Can you deliver a truly personal service without automation?

When we speak to wealth management firms about robo-advice, a common reaction is to dismiss it as a...

Banks in the digital age: How can I reach my clients?

For banks, digital and mobile banking is currently the most important touchpoint for client contact....

Client attitudes to digital wealth services

CREALOGIX recently collaborated with Compeer, the leading City of London specialist research group o...

CREALOGIX Survey Report – Are we moving fast enough?

At CREALOGIX, we work in partnership with our clients and at the top of our list of priorities is to...

Competitive advantage: It begins with the customer conversation

A financial institution can score a massive competitive advantage if it begins a conversation with t...