SAP Emarsys: Transforming customer engagement

Unlock personalised, omnichannel experiences to drive loyalty and growth in today’s competitive landscape.

In an era where customer expectations are evolving rapidly, the financial services industry faces the challenge of engaging customers effectively. Organisations must leverage advanced technologies to deliver tailored experiences. 

SAP Emarsys, which plays a strategic role in the SAP Customer Experience (CX) portfolio, is a comprehensive customer engagement platform designed to empower marketers to create, launch, and scale AI-driven personalised, cross-channel marketing campaigns. It offers robust solutions, enabling businesses to enhance their sales, marketing, and customer interactions, as well as drive loyalty through personalised, real-time omnichannel engagement.

By focussing on delivering relevant content across multiple channels, businesses can enhance customer lifetime value (CLV) whilst simultaneously fostering loyalty. The platform facilitates a seamless integration of data and customer interactions, allowing organisations to connect with clients wherever they are.

With the ability to centralise and activate customer data, financial organisations can personalise every interaction, which is crucial in this sector where building trust and long-term relationships is essential. Often deployed in conjunction with SAP Commerce Cloud, SAP Customer Data Solutions (CDP and CDC), SAP Service Cloud, SAP Sales Cloud, and SAP Business Technology Platform, SAP Emarsys offers AI-powered data and analytics, as well as out-of-the box (OOTB) ecommerce and database connectors. 

Moreover, the platform's omnichannel execution capabilities ensure that communications remain consistent and relevant across all touchpoints, including email, web, SMS, and digital advertising. This level of integration allows organisations to adapt swiftly to changing market demands, tailoring campaigns at scale to meet the unique needs of their customer base. Such agility is invaluable in the fast-paced world of finance and insurance, where responsiveness can significantly impact customer satisfaction and retention.

SAP Emarsys empowers businesses to measure marketing effectiveness through advanced reporting and analytics. By providing insights into key performance indicators—such as revenue growth, customer retention, and loyalty—companies can make data-driven decisions that enhance their marketing strategies. 

In partnership with Asian Banking & Finance, discover how SAP Emarsys can deliver personalised experiences, fostering loyalty and navigating the complexities of customer engagement in today's digital age. Click “Connect Now” to start boosting your customer engagement initiatives.