RETAIL BANKING | Staff Reporter, Singapore

HSBC reveals new appointments in core retail banking and wealth management

The four new appointments are: Cameron Senior as head of wealth & international, Fion Khoh as head of network, Christine Lim as head of direct sales, and Lina Chan as head of multi-channel optimisation.

These newly created roles were announced as HSBC Singapore revealed the expansion of its retail banking and wealth management team.

Anurag Mathur, head of retail banking and wealth management, HSBC Bank (Singapore) said, “The expanded management team will allow us to better support our growth agenda in Singapore which is a priority market under HSBC Group’s Pivot to Asia strategy. Not only will it enable us to better focus on priority areas, it also allows us to be more efficient in the deployment of our resources. I am particularly pleased that of the four new appointments, three are promoted from within which shows that our efforts to groom and develop talents are paying off.”

Prior to taking on this newly created role, Cameron Senior was head of retail distribution, HSBC Bank (Singapore). He has almost 20 years of extensive experience in multiple areas within HSBC’s retail banking business and across key HSBC priority markets in Australia, Hong Kong, Singapore, and the UK. In his new role, Cameron will champion and drive changes to the bank’s wealth and international business to further strengthen its wealth management and advisory sales platform for its emerging and mass affluent customers both domestically and for those with international needs.

Fion Khoh will take on a newly created role as head of network which expands her current remit to the management of the bank’s Singapore branch network. Fion has more than 15 years of experience in retail banking sales, customer relationship and branch network management. In her new role, besides overseeing the consistent delivery of sales and customer servicing, Fion will lead the execution of HSBC’s strategies to drive and expand banking relationships within the entire branch network. Ms. Khoh will also be responsible for the development and management of HSBC’s physical branch and ATM footprint.

Christine Lim has been appointed head of direct sales, responsible for driving growth and profitability through the delivery of a market-leading direct sales channel to acquire new to bank customers. Prior to joining HSBC, Christine spent 7 years at ANZ Bank Singapore as acquisition dead of credit cards & personal loans and was instrumental in strengthening the mobile sales and digital distribution channel for cards and loans at ANZ, driving strong growth in unsecured lending. Christine brings extensive leadership experience across direct sales (manned and unmanned), developing alternate acquisition channels, channel management, and service quality.

Lina Chan, the new head of multi-channel optimisation, has over 20 years of experience across retail banking which includes client management, service and sales performance, product and marketing management. She has spent time in HSBC Vietnam heading up its direct banking team and has been successfully leading the HSBC Bank (Singapore)’s client management and business development team since 2011. Lina has been instrumental in ensuring that high-quality and timely customer reviews are delivered, effectively balancing the need to both grow the business and manage risk. In her new role, Lina will be responsible for supporting business growth by optimising multi-channel support and transformation that includes identifying and migrating select over-the-counter services, streamlining the referral process across channels, and championing new multi-channel technologies.

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