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BANKING TECHNOLOGY | Tony Chua, Malaysia
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Hong Leong Bank and Kony Solutions launches mobile banking service

The app is available in Apple iPhone's iOS, Google's Android OS and the RIM BlackBerry OS platforms.

Kony Solutions, Inc., a mobile application platform provider, on Tuesday announced Hong Leong Bank (HLB), a leading local bank in Malaysia, has deployed a transactional mobile banking app on three smartphone platforms namely Apple iPhone's iOS, Google's Android OS and the RIM BlackBerry OS. Hong Leong Bank partnered with Kony to create the new Hong Leong Connect Mobile Banking App, which offers customers access to banking accounts on-the-move, to perform instant fund transfer via their mobile phone, to locate Hong Leong Bank's points of services, and more.

"The rebranding of Hong Leong Online signifies a revolution in consumer e-banking where we can engage with our customers in a constant non-intrusive manner through multiple platforms to offer differentiated lifestyle banking," said Ms. Yvonne Chia, HLB's Group Managing Director.

"Hong Leong Connect epitomizes customer outreach based on relationship building powered by consumer technology embedded within their changing lifestyle and digital communal needs," she added.

"The new mobile banking app will also introduce a social payment feature to demonstrate new possibilities by offering customers the flexibility to pay anyone instantly via their smartphones to any mobile number, and this payment service is called PEx, short for Payment Express," explained Ms. Chia.

"HLB is the first bank to offer this innovative cash transfer mode in Malaysia, which exemplifies the essence of new convenience and secure digital banking services," she continued.

Another attractive feature for people on-the-go, Hong Leong Connect mobile banking app provides HLB customers location-aware services enabled by the smartphone GPS capability. Customers are able to locate any HLB point of presence and nearby promotional offers from Hong Leong Debit and Credit Cards, including "Kids Eat For Free" outlets.

"Besides conventional mass media, the Bank also engages social media to generate broad interest of PEx-focused content which is a fresh new payment concept to many. We will continue to bring innovation to all future digital channels for timely interaction with our customers," she concluded.

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