
Jewel Changi, Mastercard renew partnership amidst rising visitor spend
Cardholder privileges at airport offerings aim to boost spending.
Jewel Changi Airport recently renewed its partnership with Mastercard for another three years, in a bid to drive visitor spend through exclusive Mastercard cardholder privileges across the airport’s retail, dining, and leisure offerings.
Transactions with the card at the airport grew at a Compound Annual Growth Rate (CAGR) of 20% since the two firms partnered in 2022.
Jewel will use Mastercard's network of issuing banks to reach overseas travelers and refine marketing strategies using data analytics, they added.
International patrons at Jewel represented 35% of total visitors.
Since the partnership, Jewel launched 30 marketing campaigns to stimulate retail and dining spend and encourage Mastercard use at the airport.