Mashreq clinches accolade at Asian Banking & Finance Retail Banking Awards 2025

The financial institution’s launch of “Travel Plus,” an app with smart and simple travel protection, was applauded by the awards programme.

Mashreq triumphed at the Asian Banking & Finance Retail Banking Awards 2025, bringing home the Insurance Product Innovation of the Year - UAE honour. 

Mashreq’s Travel Plus is a new digital travel protection solution that simplifies how customers plan and protect their journeys. Built into the Mashreq Mobile App, this smart, all-in-one offering brings convenience, customisation, and peace of mind.

The UAE is one of the world’s busiest travel hubs, with thousands of residents and visitors taking trips for work, holidays, and personal reasons. It has over 50,000 travel-related transactions each month during peak seasons on Mashreq platforms alone. With this, the bank saw a clear need for a better way to manage travel insurance digitally, quickly, and cost-effectively.

Travel Plus is the first customisable travel protection plan offered by a bank in the region through a fully integrated insurance marketplace. 

With this platform, customers will only make a few taps to instantly compare quotes from leading insurers; choose from single-trip, multi-trip, or annual plans; cover themselves, family, friends, and even household staff; and access visa-compliant coverage for Schengen countries, the USA, and Canada. Users can also get protection against trip cancellations, lost baggage and medical emergencies, as well as manage, download, and access policies 24/7 from the app.

Gone are the days of browsing multiple websites to find and compare travel insurance. With Travel Plus, the process is smarter and easier. 

When a travel-related transaction is detected, the app sends a helpful notification. Customers are also guided to the travel insurance window automatically. Additionally, they can review, compare, and purchase a tailored policy, all without leaving the app. 

In the second half of 2024, the Travel Plus experience drew more than 20,000 digital visits.

Aside from the abovementioned benefits, Travel Plus stands out because it is the first-of-its-kind bank-led travel insurance marketplace in the region. Furthermore, it has customisable plans for all trip types and traveller groups, with real-time quotes and policy comparisons on one screen. It also meets international visa requirements.

Asian Banking & Finance Retail Banking Awards recognises the outstanding entities in the retail banking landscape, and serves as a platform to highlight their innovative solutions, retail products, digital banking breakthroughs, and exceptional customer experiences.

The ABF Retail Banking Awards is presented by Asian Banking & Finance Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be recognised for your company's cutting-edge products, services, and solutions that made a positive impact on your customers, please contact Julie Anne Nuñez-Difuntorum at [email protected].