TBWA Singapore
We develop business-changing, culture-defining and award winning ideas for brands. And we’ve got the hardware to prove it. Consistently ranked among the top 10 global advertising agencies worldwide, we have been recognized with top honors from very major creative award show, including Cannes Lions, Clios, D&AD, Effies, Webbys and the EMMY awards.
Michèle Bouquet-Kumble reframes banking brand narratives
Michèle Bouquet-Kumble reframes banking brand narratives
TBWA Singapore's Senior Strategy Director outlines the new frontier in financial sector branding.
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1. OCBC rolls out in-app calls for retail customers 2. 2 in 3 Singaporean retail investors now hold crypto: survey 3. Trust Singapore unveils Visa instalment option for credit card holders 4. Hang Seng revamps branches, opens wealth centre at Kowloon main branch 5. Why SMBC launched an agentic AI startup in SingaporeResource Center
Awards
Jul
02
Events
Event News
Be recognised amongst Asia's leading banks at Asian Banking & Finance Awards 2026
Showcase your excellence and innovation in retail, wholesale, and corporate and investment banking.
Commentary
Fighting fraud in the digital banking age
Asian banking’s next frontier: Beyond growth, embracing precision
Rethinking cybersecurity: How APAC banks can safeguard against AI-powered threats