TBWA Singapore
We develop business-changing, culture-defining and award winning ideas for brands. And we’ve got the hardware to prove it. Consistently ranked among the top 10 global advertising agencies worldwide, we have been recognized with top honors from very major creative award show, including Cannes Lions, Clios, D&AD, Effies, Webbys and the EMMY awards.
Michèle Bouquet-Kumble reframes banking brand narratives
Michèle Bouquet-Kumble reframes banking brand narratives
TBWA Singapore's Senior Strategy Director outlines the new frontier in financial sector branding.
Thought Leadership Centre
Most Read
1. Bank of Singapore grows DPM assets 20% in 2025 2. BSP mandates ISO 20022 adoption across retail payments in Philippines 3. Canara HSBC Life partners Equitas SFB for bancassurance 4. Hong Kong bank deposits rise in November as lending stays flat 5. The future of Asian banking isn’t ‘AI-first’ – it’s ‘fearless-first’Resource Center
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Events
Event News
Asian Banking & Finance Fintech Awards 2025 Winner: Bhagavi Sridharan of Aditya Birla Capital Digital
Bhagavi Sridharan explains how the ABCD app offers a seamless, unified experience across diverse financial products.
Commentary
The future of Asian banking isn’t ‘AI-first’ – it’s ‘fearless-first’
Why APAC banks must rethink their approach to the cost reduction challenge