TBWA Singapore
We develop business-changing, culture-defining and award winning ideas for brands. And we’ve got the hardware to prove it. Consistently ranked among the top 10 global advertising agencies worldwide, we have been recognized with top honors from very major creative award show, including Cannes Lions, Clios, D&AD, Effies, Webbys and the EMMY awards.
Michèle Bouquet-Kumble reframes banking brand narratives
Michèle Bouquet-Kumble reframes banking brand narratives
TBWA Singapore's Senior Strategy Director outlines the new frontier in financial sector branding.
Thought Leadership Centre
Most Read
1. Union Bank of the Philippines hires senior officers for compliance 2. Bank of Singapore offers UHNWIs SFO-style investment vehicle 3. GCash launches tap to pay for 150 million Mastercard locations 4. CIMB Singapore unveils FlexiPay loan with flexible SME repayment terms 5. UOB reaps 7 awards at Asian Banking & Finance Retail Banking Awards 2025Resource Center
Read Here
Advertise
Sign Up
Event News
Asian Banking & Finance Fintech Awards 2025 Winner: Lester Cruz of Singlife Philippines
Lester Cruz, CEO of Singlife Philippines, shares how the Singlife Plan & Protect app reimagines the full customer journey.
Commentary
Show, don’t tell: Asian banks need to prove simplification works – here’s how
What kids without wallets can teach us about the future of finance
What is best practice when setting up an in-house bank?
How technology and regulation are reshaping the lending landscape