Endowus Hong Kong’s client base increased sevenfold

The group has surpassed US$200m in private markets and hedge funds.

Endowus Hong Kong has grown its client base in the city by seven times, and its assets under advice (AUA) by over tenfold, as of Q3 2024.

The group has surpassed $200m (HK$1.6 billion) in private markets and hedge funds, with two in three professional investors using the Endowus app to directly invest in these alternative funds, the WealthTech platform said in a statement.

This comes on the heels of its full service launch in April 2024, and the Endowus Private Wealth’s roll out in Hong Kong in July. The platform offers professional investors, high net worth individuals (HNWIs), family offices and institutions access to alternative investments, including private markets and hedge funds, and bespoke advisory service.

As of October, Endowus Hong Kong said that it offers 20 portfolios and 300 best-in-class funds, managed by over 70 global asset managers.

Endowus aims to cater to the varying investment behaviors of different generations of investors, said Steffanie Yuen, managing director and head of Kong at Endowus, speaking at Hong Kong FinTech Week that took place from October 28-29, 2024.

“We have seen interesting investment behaviours across different generations —— the next generations are more tech savvy. They desire newer experiences and greater transparency,” Yuen said.

“Our goal is to enrich the ecosystem and help Hong Kong to continue its growth as a dominant global wealth hub. After all, Hong Kong is well- positioned to work hand in hand with other wealth hubs around the world to advance the wealth management experience for investors and grow the sector.,” she added.