SG WealthTech platform StashAway launches HNWI wealth offering in the UAE

Clients in MENA with $100,000 of assets with StashAway will be upgraded to Reserve.

Singapore WealthTech platform StashAway has launched its wealth management offering for high net worth individuals (HNWI) in the United Arab Emirates (UAE).

StashAway Reserve offers clients in the MENA region to access wealth advisory and private markets investment services.

StashAway promises a lower entry point and transparent, cost-effective fees. 

StashAway has operated in the UAE since late 2020, targeting HNW investors. 
Clients in MENA with $100,000 of assets with StashAway will immediately be upgraded to Reserve.

Over 6,700 millionaires are expected to move to the UAE in 2024. StashAway noted that HNW investors heading to the MENA region still face challenges from costly fees, high minimums for private market investments, and a lack of independent financial advice from traditional financial institutions. 

Many HNW investors are excluded from the growing asset class due to high minimum investment requirements, which traditionally start from $250,000.

“We’re excited to bridge this gap with StashAway Reserve, bringing client-first advisory and sophisticated private market investments with low, transparent fees to the MENA region,” said Michele Ferrario, co-founder and CEO at StashAway.

StashAway Reserve was first launched in Singapore in 2022 and was extended to Hong Kong earlier this year.