Hang Seng Bank launches cross-boundary wealth centre at Central branch

The Hong Kong-based bank has seen an 80% rise in new account openings for retail mainland customers.

Hang Seng Bank has unveiled its flagship cross-boundary wealth center at its Hong Kong Main Branch in Central.

The 14,000 square feet facility is located on Level B2 and is the largest amongst Hang Seng’s nine cross-boundary wealth centres.

The move comes at the heels of Hang Seng Bank achieving an 80% year-on-year increase in new account openings for retail mainland customers in 2024, according to data shared by Rannie Lee, head of wealth and personal banking at Hang Seng Bank.

“Following the reinstatement of multi-entry Individual Visit Endorsements for Shenzhen residents at the end of last year, the number of new accounts opened by mainland customers in the first quarter of 2025 has continued to rise,” Lee said.

Amongst those new customers, 73% were reportedly Prestige Banking users, indicating a strong demand for premium cross-boundary wealth management services.

Hang Seng plans to bring in an additional 50% of wealth management experts from Hong Kong and the mainland.

Customers can also open accounts within 15 minutes by pre-submitting applications via the Hang Seng Personal Banking Mobile App.

They can also schedule an appointment online or through WeChat and then visit a branch for identity verification to complete the account opening process, Hang Seng Bank said.