Bank of East Asia redesigns Mongkok branch

The bank has created a digital zone at the ground floor.

The Bank of East Asia (BEA) has redesigned its Mongkok branch to enhance cross-boundary connectivity and provide a new setting to customers.

New changes include a digital zone at its ground floor, introducing customers to the latest products and developments in BEA’s digital banking.

BEA has also opened a SupremeGold Private Centre to provide affluent customers with one-stop services covering wealth management, cross-boundary finance, and commercial banking services. This comes after BEA said it saw double digit growth in the number of its SupremeGold PRivate and SupremeGold accounts.

“Following the reopening of the boundary between the Mainland and Hong Kong, there was an increase of nearly 30% in the first half of the year in terms of the number of all-new cross-boundary customers compared to pre-pandemic levels, and there was a marked growth in the deposits and wealth management portfolios of cross-boundary customers” says Bruce Leung, head of Branch Distribution and Services Department at BEA.

 “This shows the strong customer demand for cross-boundary financial services, and the Mongkok branch is part of BEA’s strategic focus on personal banking and wealth management. The newly created space offers a more comfortable environment to both local customers and visitors to Hong Kong,” Leung said.

Located at the Bank of East Asia Mongkok Building, the BEA Mongkok branch first opened its doors in 1962. 

The branch now provides counter services, 24/7 self-service banking, safe deposit boxes, and specialist centres for business, SupremeGold and SupremeGold Private customers.