OCBC’s Wisma Atria branch launch new partners, celebrates anniversary

The branch receives 7 times more credit card applications compare to banking-only branches.

OCBC’s Wisma Atria branch has partnered with Baristart Coffee and announced new partners in celebration of its first anniversary.

The branch will be working with Dong Lee Investment Private Limited, an art exhibitions organizer, to promote Chinese arts and crafts in Singapore and Southeast Asia until December 2023. Beginning January 2024, the branch will work with Art Outreach, which provides support for art practitioners and advocates  visual literacy and critical thinking to children, parents, and the broader public.

Wisma Atria is the bank’s largest integrated lifestyle and banking branch, with 20,000 square foot space offering food and beverage options, as well as retail shopping options. The branch reportedly receives about double the visitors compared to its banking-only branches, OCBC said in a press release, with 7 in 10 visitors of the branch being shoppers.

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The branch receives double the number of account openings for the bank’s flagship OCBC 360 savings account, and 7 times more credit card applications compared to banking-only branches in the year-to-date.

In addition, since its soft opening in August 2022, the average monthly wealth revenue generated by OCBC Wisma Atria has consistently been double that of a banking-only branch in a similar  vicinity, OCBC’s former Orchard Gateway branch.