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RETAIL BANKING | Staff Reporter, Singapore

Citibank Singapore launches consumer banking training for employees

It is the first bank in Singapore to train its staff by IBF standards.

Citibank Singapore is launching a series of multifunctional, future compatible skills-based training with focus on developing core consumer banking skills for some 1,600 employees.

According to a press release, Citibank is the first bank in Singapore to launch training accredited by the Institute of Banking and Finance Singapore (IBF) standards for consumer banking.

Employees – from frontline to operational and managerial roles – who complete the course will be certified by IBF under Level 1 in their competence in six capabilities including process/UX design feedback, customer journey design, product suitability, asset liabilty management, cybersecurity, and fraud detection and prevention.

“We are investing in our people so they can grow as professionals and remain relevant as the bank evolves. A culture of learning and adaptability will give our employees more options and open doors to future career opportunities and adapt to the changing nature of their jobs,” said Citibank Singapore CEO Han Kwee Juan.

IBF CEO Ng Nam Sin said, “I commend Citibank for being the first bank in Singapore to align training for their staff with the IBF Standards for Consumer Banking. The IBF Standards for Consumer Banking were designed to equip practitioners with cross-functional skills and digital capabilities needed to stay relevant as business models and jobs evolve. By aiming to have all its staff complete these programmes and become IBF-certified within 2 years, Citibank Singapore has taken a clear step to demonstrate its commitment to prepare staff to take on the jobs of the future.”

The training is the first of a series of other courses that will be rolled out within the next two years to develop the consumer banking skills of its employees.

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