Juroku Bank became the first Japanese bank to consolidate the databases of its marketing and management customers with that of its call centre. The new customer management system was implemented using technology from the Teradata Corporation— the world’s largest company solely focused on data warehousing and enterprise analytics.The Juroku Bank, Ltd. is using the new system to develop business strategies as well as specific products and campaigns based on the latest information about customer behavior and needs. In addition, the system enables the bank to provide faster, more responsive customer service through its call centre.The mixed workload management, high speed and data integration available with Teradata will lead Juroku Bank to more innovatively serve its customers, with more timely business decisions and higher availability of customer information. The bank will be able to add more capabilities, such as new marketing support systems, without building a new customer database.The information generated in call centre operations every day can be reflected in the consolidated database on a real time basis for better customer data analysis and business strategy planning. In addition to improving customers’ experience with the bank, the consolidation reduces costs of building and administrating separate systems and eliminates the need to move customer information among systems, thus lowering risk and enhancing data security.
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