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CBA taps luxury label BEARE PARK to redesign frontline staff wardrobe
BEARE Park founder Gabrielle Pereira was a former banker herself, CBA said.
The Commonwealth Bank of Australia is updating the corporate wardrobe of its frontline staff.
It has partnered with Gabrielle Pereira, founder and creative director of BEARE PARK, a luxury women's wear fashion brand based in Australia.
Pereira is a former banker herself, and is said to have launched BEARE PARK after identifying a gap in workwear for clothing that is “contemporary, professional and beautifully made”, the bank said in a statement on 9 May 2026.
The collection will be unveiled later in 2026.
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