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CARDS & PAYMENTS | Cesar Tordesillas, Thailand

Krung Thai Cards prioritizes Laos in regional expansion

Krung Thai Card will expand its business into neighbouring countries next year.

KTC is initially interested in expanding into Laos because of the country's shared relationship with Thailand in terms of language and culture, which would make it easier for the company to communicate and conduct marketing activities locally, said Rathian Srimongkol, president and chief executive officer of KTC.

It is awaiting improvements to its information-technology system are completed in February.

The company's collection system would become more efficient once the revised IT system is completed, he said, adding that this was crucial to business expansion in the run-up to Asean Economic Community implementation in 2015.

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