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CARDS & PAYMENTS | Staff Reporter, Japan

Visa and LINE Pay teams up to advance mobile payments

It will allow LINE Pay users to transact at over 54 million Visa merchant locations.

Visa and LINE Pay will team up to create new financial services experience for their collective user bases of millions of consumers and merchants worldwide.

In consumer payments area, active users of LINE will be able to apply for a digital Visa card from within the LINE app, and over time, add any of their existing Visa cards to make payments from their mobile phone. The companies will also offer users additional and enhanced experiences like integrated loyalty programmes and tailored offers and new payment capabilities for users when they travel overseas.

The partnership will also allow LINE Pay users to use LINE Pay at Visa’s 54 million merchant locations. These transactions can be viewed through their LINE Pay digital wallet, even where LINE Pay is not directly accepted.

Additionally, the team will develop new experiences based on blockchain that enable B2B and cross-border payments and alternative currency transactions and will partner on exclusive marketing campaigns and promotions to contribute to Japan’s acceleration towards a cashless society in the lead-up to and after the Olympic Games.

The Visa co-brand programme currently serves 2.3 million customers in Taiwan, and will be launched later in 2019 in Japan.

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