Hyundai Card draws younger users to premium card lineup

Nearly 3 in 4 of its “The Orange” or e-commerce-targeted card customers are aged 20 to 39.

Over 2 in 3 of Hyundai Card’s customers in its “young adult premium lineup” of cards are aged 20 to 39 years old, it said.

The South Korea-based card company’s ‘‘the Pink” card, geared for shopping, has 60% of its total members belonging to the demographic. The Pink offers a special point earn rate for payments made at department stores, duty-free shops, and fashion malls.

Meanwhile, 61% of its customers for “the Green” card are aged between 20 to 39 years old. The Green offers an accelerated reward rate in travel and overseas spending categories. Members can redeem their points like cash across travel, duty-free shopping, and premium hotels.

It's “The Orange” offering has the most 20- to 39-year-old customers, with nearly 3 in 4 or 74% being from the demographic. It offers point earn rate for payments made on certain e-commerce platforms, as well as for digital content and AI subscriptions. It also covers skincare clinics, Pilates studios, swimming centers, and other sports facilities.

The 20- to 39-year-old demographic makes up 35% and 48% of Hyundai Card’s customers in other premium lines, and 45% for its non-premium standard cards.