ShopBack
ShopBack Group is a shopping and rewards platform in the Asia Pacific, serving over 30 million shoppers in ten markets.
GHL enables QR payments from ShopBack in Malaysia
GHL enables QR payments from ShopBack in Malaysia
The partnership is expected to benefit over 6 million shoppers in Malaysia
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BCG’s Tushar Agarwal emphasises that transformation relies on mobilising people and understanding their motivations
He highlights the importance of cultural context, workforce mobilisation, and data-driven strategies in financial sector innovation.