HSBC unveils biggest wealth centre in Singapore

Wood, stone, and textured fabrics with layered lighting create a private space.

HSBC Bank (Singapore) Ltd. has opened its fourth and biggest wealth centre in Singapore as it steps up investment in physical locations targeting high‑net‑worth clients.

The 7,884‑square‑foot centre occupies the 33rd floor of Singapore Land Tower and opened on 27 February. It is HSBC’s first wealth centre in Singapore with a dedicated Premier Elite space, alongside separate areas for Premier clients.

The wealth centre supports HSBC’s push to deepen its position in Singapore’s affluent segment, a key market in its global wealth strategy, Ashmita Acharya, head of international wealth and premier banking at HSBC Singapore, told Singapore Business Review.

She said the bank chose Singapore Land Tower because it already houses an HSBC branch and is easily accessible for corporate and wealth clients.

The tower sits in Raffles Place within the Downtown Core, a core financial district that is home to institutions including CIMB Bank Berhad and JPMorgan Chase Bank, N.A

The centre is designed to support both advisory work and client engagement. Materials include wood finishes, stone surfaces, tactile fabrics, and textured upholstery, paired with layered lighting and muted colors to create a private and flexible setting.

The centre also includes 14 private advisory rooms that can be reconfigured for events with as many as 80 guests, as well as a dedicated family room.

Smart lighting and adaptive ventilation systems are used to manage energy consumption and air quality.

Design elements include a heritage wall and historical artefacts tracing HSBC’s presence in Singapore, along with a custom fragrance inspired by the HSBC Papilionanda Orchid.

A sky lounge with panoramic views connects the Premier and Premier Elite spaces.

Premier Elite clients are offered hospitality services such as seasonal petit fours from France and creations by Singaporean chef Janice Wong.

“The overall design prioritises privacy, comfort, and flexibility, allowing relationship managers to host both individual consultations and client events,” Acharya said in an emailed reply to questions.

HSBC relationship managers and wealth specialists operate from the centre, offering investment planning, insurance, lending, and international banking services.