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FINANCIAL TECHNOLOGY | Staff Reporter, Malaysia

Hong Leong Bank's mobile game scores eager following

It is amongst the top trending arcade games on Google Play Store.

Hong Leong Bank’s Raya-themed mobile game Jom Raya has caught the attention of gamers in the country after it made it to Google Play Store’s top trending list.

Also read: Hong Leong Bank profits hit $173.1m in Q3

Jom Raya, which translates into ‘let’s celebrate together’, challenges players to balik kampung by jumping from one platform to another without falling. Players get the chance to win instant gifts, cash prizes and e-duit Raya.

Within two days of its launch, users have been steadily redeeming, the company said in a statement, affirming its growing popularity. The bank will roll out more prizes throughout the Raya festive period as it continues to develop UX/UI and HCD methodologies to deliver customer-centric products and services.

“We are reimagining the banking journey by looking at more ways to engage with our customers, not just for transactions but also from an experiential standpoint. The success of Jom Raya shows the affinity of our customers to interactive mobile technologies, lending credence to our digital-led approach to connect with them,” said Zalman Zainal, chief marketing and communications officer at HLB.

Jom Raya comes on the heels of the bank’s previous AngPow TAP mobile game that was launched during Chinese New Year earlier this 2018. 

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