More than 5% of Asian clients want to change bank in the next 6 months

And 25% is likely to do the same.

East & Partners’ recent survey of the top 1,000 Institutional Transaction Banking customers across Asia uncovered noticeable increases in the number of customers planning or thinking about changing bank.

A key driver is the need for banks to understand a customer’s business and industry, which the survey showed is now the single most important initiative to improve service quality.

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