UnionPay and STB renew 3-year deal to boost Singapore tourism spending

They will partner with banks, luxury travel platforms, and tourism stakeholders.

UnionPay International and the Singapore Tourism Board (STB) has renewed their three-year partnership with the aim to drive tourism spending in Singapore.

Under the partnership, the two parties will jointly launch tourism and payment campaigns targeting key visitor markets including China and other regional outbound travel segments, according to a statement on 2 June 2026.

The two parties plan to partner with banks, luxury travel platforms, and tourism stakeholders to offer perks to UnionPay cardholders visiting Singapore.

The collaboration will focus on premium travel and MIC segments.

Singapore welcomed 16.9 million international visitors in 2025, according to STB data. Mainland China remains Singapore’s largest source market.