L-R: CCAP President Geraldine Liggayu; MoneyHero Chief Commercial Officer Shravan Thakur; and CCAP Chairman Rolando Ebreo

Moneymax launches credit push as 95% of Filipinos “credit invisible”

The company will release guides and hold webinars in partnership with the CCAP.

Personal finance platform Moneymax has partnered with the Credit Card Association of the Philippines (CCAP) to launch a nationwide credit education initiative to build and manage credit.

An estimated 95% of Filipinos reportedly remain “credit invisible”, according to a study by TransUnion in October 2025. Credit invisible Filipinos lack formal credit ratings needed to access traditional bank loans and essential financial tools.

As a result, many consumers turn to high-interest payday loans via fintech apps for quick liquidity, Moneymax said in a press release in January 2026.

Through the campaign “The Confidence Movement: Credit Literacy for Every Juan”, Moneymax and CCAP will cover education on credit basics, healthy credit habits, and practical guidance with the goal of helping Filipinos improve their credit profiles over time.

The initiative will feature structured guides, interactive online content, and a series of webinars delivered across Moneymax’s digital platforms and partner channels.
 

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