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Endowus launches full-service digital wealth platform in Hong Kong

It is also launching its flagship portfolios in May 2024.

Endowus has fully launched its wealth management platform in Hong Kong.

The Singapore-headquartered wealth advisory platform offers a fee-only business model that removes all commission traditionally paid to banks and private banks, and returns them to the client as a cashback.

In contrast, most traditional and digital players in the industry impose high subscription or transaction fees.

This launch includes the release of a full-feature bilingual version of the Endowus app, the wealth management company said in a press release.

Endowus also shared plans to launch its flagship portfolios, its most popular portfolios in Singapore. These are globally diversified funds with options to suit different individual risk tolerance levels. 

These flagship portfolios, available beginning May 2024, make use of mutual funds from leading global fund managers such as Amundi, BlackRock, Dimensional Fund Advisors, and PIMCO. 

Notably, this will mark the first time that funds from Dimensional will be available to mass market investors for the first time in Hong Kong. 

Dimensional– a US headquartered fund manager with US$719b in assets under management– has traditionally only been accessible to institutional investors in Hong Kong, or through a select number of financial advisors for ultra-high-net-worth clients, according to Endowus.

Endowus announced its full launch during the Endowus Investment Summit, which featured industry leaders such as Howard Lee, Deputy Chief Executive of the Hong Kong Monetary Authority; John Studzinski CBE, Managing Director & Vice Chairman of PIMCO; Helen Zhu, Managing Director & CIO of NF Trinity; and Joel Kim, CEO Asia ex Japan of Dimensional Fund Advisors. 

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