The lender has adopted a phased approach in using Twitter, YouTube and Facebook for recruitment.
ANZ Banking Group hopes to use social platforms like Twitter and YouTube to recruit new faces for its 48,000-plus global workforce.
The bank, which operates in 32 markets across Asia-Pacific, Europe, US and the Middle East, wants to source talent directly and reduce its dependency on traditional recruitment sources.
According to ANZ Bank head of recruitment and resourcing, Scott McDaid, the company has adopted a phased approach to social media for hiring purposes.
"Our recruitment objective (with social media) is to use direct channels to source talent and reduce our dependency on more traditional sources,” he told people attending a Taleo user conference in Sydney last week. "We want to utilise the most relevant social media channels in a phased manner."
ANZ is a long-time customer of Taleo, which specialises in talent management software.
Mr McDaid said ANZ was running a pilot to use LinkedIn's recruiter enterprise solution, careers page and job boards.
View the full story in The Australian.
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