RETAIL BANKING | Cesar Tordesillas, Thailand

Bangkok Bank to fortify retail banking business

Bangkok Bank will build brand awareness by revamping its retail banking business.

Retail loans account for 10-11 per cent of its total portfolio.

The bank's executives said it willgive emphasis on its consumer products, the credit-approval process and brand image.

Bangkok Bank was falling behind its retail-lending target because its image was not sufficient to induce customer awareness, according to Philips Securites. 

The securities house believes the bank can achieve its retail-growth target of 8 per cent because loans in the first nine months were up by 6.1 per cent.

For more.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.