Maybank's Alvin Lee also shares how the bank currently innovates their branches.
Two more Maybank Singapore branches, Maybank@nex and Maybank@Yishun, join the Sunday banking network at the start of April 2018. These branches, along with two others which previously launched Sunday banking services, offer full banking services from 11am to 7pm every day, except public holidays.
In line with this, Maybank Singapore’s head of community financial services Alvin Lee talks about the bank’s efforts in making branch banking quicker and easier for customers.
What does offering Sunday banking services in more branches mean to the bank?
We understand that working adults have tight schedules on weekdays and most banks are closed on weekday nights, leaving them with little option other than weekends to do their banking. With this in mind, Maybank sees the need to increase the number of branches offering Sunday Banking services. Our branches are located in lifestyle malls and near transport nodes, so customers and their families can come to a branch whilst they go about their weekend activities.
Maybank’s Sunday Banking was first rolled out in January 2016 and is targeted at not just the working adults, but young parents and millennials. All four Sunday Banking branches are strategically located across Singapore, enabling us to serve residents and business owners in these neighbourhoods.
How are you planning to innovate your branches according to your customers’ evolving needs?
We are constantly reviewing and innovating our branches to suit our customers’ needs and banking habits. For example, we aim to serve our customers within 10 minutes. To achieve this, we have centralised some processing functions as well as enhanced our back-end procedures and technologies to shorten transaction time. We also understand that our younger customers prefer self-service on Internet Banking websites and mobile apps, or they simply reach out to the bank’s contact centre for phone banking services. We are therefore increasing these touchpoints both in our new branches as well as through digital channels to enrich customers’ banking experience.
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