SCB consolidates retail units under new consumer banking group

It is overhauling its branches as well as upskilling branch staff and relationship managers.

Siam Commercial Bank (SCB) is restructuring its retail banking operations, consolidating five product and service channel units into a single entity.

The five units— retail banking, integrated channels, wealth, first, and private banking, bancassurance, and digital banking— have been combined under the Consumer Banking Group, the bank announced in September 2025.

The Thailand-based bank said that it aims to become a financial partner that supports customers from saving for stability to planning for wealth transfer and become “the most trusted bank for every life stage” by 2028.

As part of the restructuring, SCB is converting its branches into what it calls “smarter branches”, with streamlined operations integrating advanced technologies and artificial intelligence (AI). It is also upskilling its branch staff into financial advisors.

SCB is also overhauling its wealth management services by centralizing its ultra high net worth (UHNW) platforms within the SCBX Group, and forging partnerships with leading global wealth management partners.

The bank said it is actively upgrading its wealth relationship managers to better serve its clients with increasingly complex investment and financial planning requirements across different life stages.