, China
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Samuel Chen (left) and Max Wu (right). Photos courtesy of HSBC; combined banner created in-house (March 2026).

HSBC names new mainland China wealth heads

The bank saw wealth invested assets rise 37% in 2025.

HSBC has appointed new heads for its international wealth and premier banking (IWPB) and private banking in China.

Max Xu has been named head of IWPB for HSBC China, whilst Samuel Chen is named head of private bank for SBC China, both effective from 1 April 2026.

Xu is currently head of premier banking for IWPB China. He holds 20 years of experience across institutional and consumer banking, joining HSBC only 2025.

Chen, meanwhile, spent over nine years with HSBC Private Bank and has 20 years of banking experience. He has led the wealth business of HSBC Qianhai Securities and helped build the investment counselling team in HSBC’s private bank business in mainland China.

HSBC Group’s wealth business in mainland China saw its wealth invested assets rise 37% year-on-year (YoY) in 2025.

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