The banks hopes to streamline processes and protect clients from fraud.
Indonesia’s Bank Central Asia (BCA) will utilise data cloud firm Cloudera to boost operational efficiency and customer engagement, according to an announcement.
The bank hopes that Cloudera will help them aggregate structured and unstructured data from emails, social media and call centres, as well as shorten the time taken for queries. Cloudera’s data platform has also enabled BCA to implement machine learning processes for automation.
As a result, the bank’s business units have gained a holistic view of their customers and are using near real-time insights to provide personalised offerings based on customer profiles.
Through the platform, BCA will also protect customer data from fraudulent activities by powering its fraud detection system to better identify data pattern anomalies and suspicious transactions.
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