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BANKING TECHNOLOGY | Tony Chua, Malaysia
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Maybank seeks 53% additional mobile banking customers

Enhanced M2U mobile capabilities aimed to capitalise on Malaysia's impressive 37% jump in smartphone sales.

Malayan Banking Bhd (Maybank) is targeting to increase its mobile banking customer base by 53 per cent to over 290,000 by July 2011 with launch of its enhanced Mobile Banking Service or M2U Mobile.

The enhanced M2U Mobile enabled customers to access the bank's portal Maybank2u.com using any phone model or telco operator for their banking, bill payment or e-commerce transactions, Maybank said in a statement Tuesday.

Its deputy president and head of community financial services, Lim Hong Tat, said a recent survey finding released in this month by GfK Asia, a leading telco market research company, noted that Malaysia recorded the highest jump in smartphone sales compared to the overall mobile phone pie.

Lim said compared to the same period last year, smartphone sales in Malaysia grew by an impressive 36.8 per cent in the first quarter of 2010 to hit 55.2 per cent of total mobile phone sales.

"Given this scenario, we are confident of achieving our growth targets and we will continue to enhance M2UMobile to meet customers' needs," he said.

View the full story in Bernama.

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