OCBC Bank offers innovative online banking experience

Upgrades in user interfaces and features offering simple and intuitive solutions pave the way to the next generation of banking experience.

Oversea-Chinese Banking Corporation Limited ("OCBC Bank") today announced the launch of its new online banking experience. It brings together first-of-its-kind features and intuitive user interfaces that both go beyond the industry norm and significantly simplify the customer's online tasks.

The new experience includes an instant overview of the customer's assets and liabilities upon logging-in, innovative navigational aids (including subtle use of colour) and a powerful savings tool. The debut of the new online banking platform also marks the first time a bank in Singapore is offering online telegraphic transfers via mobile phone.

Driving the creation of the new experience were insights distilled from extensive customer research including interviews, focus groups and experience labs, since last year, with some 900 customers. The insights included that the customer wants:

• His tasks made as easy as possible, without distractions;
• Assurance that, as he clicks through a task, he is doing things correctly;
• Help in saving in a disciplined manner, without having to juggle a plethora of accounts.

View the full story in 4-Traders.