BRANCH BANKING | Cesar Tordesillas, Malaysia

Maybank expects strong growth in Community Service Financial sector

Maybank expects its community financial services revenue to grow to RM12 billion in 2015, from the current RM6 billion, due partly to increases in businesses derived from its transformed branches.


According to Maybank Deputy President, Head, Community Financial Services, Lim Hong Tat the CFS currently contributes about 50 per cent of the banking group's total revenue. He explained that the community financial services  includes the business banking, small-and-medium entrepreneurs and consumer banking segment.

Lim said the branch transformation programme was designed to ensure the banking group maintained its leadership through convenience, fresh look and good customer service.

"We will be spending between RM150 million and RM200 million within the next five years to transform about 150 branches and over 2,000 touch points," he added.

In the current financial year, 66 branches will be transformed, including the SS2 Petaling Jaya, Cheras Selatan, Kompleks Bandar (Jalan Kelang Lama), Alor Gajah and Melaka Main branches, which will roll out next month.


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