APAC tops inbound C2B flows with $2t

FXC Intelligence puts Europe ahead with $2.1t in 2025 activity.

Asia-Pacific (APAC) is one of the main drivers of consumer-to-business (C2B) cross-border payments, receiving $2t in C2B flows in 2025, ahead of Europe at $1.74t. 

APAC was estimated to account for $1.7t of outbound payment flows in 2025, or 35% of the global total.

The region is second only to Europe, which is forecast to record $2.1t in flows, or 43% of the global total, according to FXC Intelligence.

Together, APAC and Europe account for about 70% of global C2B cross-border payment flows and revenues.

C2B cross-border payments include consumer spending on international travel and cross-border e-commerce. 

The global market is expected to grow from $4.9t in 2025 to $7.7t by 2033, a 57% increase, with a compound annual growth rate of 5.8%.

APAC is also expected to generate $37.7b in C2B cross-border payment revenues in 2025, representing 36% of the global total. Europe leads on revenue with $41.5bn, or 40%.

The report said APAC is the largest e-commerce base and receives more inbound cross-border e-commerce flows. Europe remains the largest destination for international tourism spending.

APAC’s average revenue take rate is forecast at 2.2%, above the global average of 2.1%, only slightly above Europe’s 2%. North America has the lowest take rate at 1.7%.

Within APAC, flows account for $1.06t, whilst Europe sends $572b to APAC. North America sends $211b to APAC.

The wider C2B cross-border payments market has grown steadily, with a 5.9% CAGR between 2017 and 2025. 

Growth is expected to continue as travel recovers after the COVID-19 pandemic and cross-border e-commerce expands, although tariff volatility could affect international demand.