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CARDS & PAYMENTS | Cesar Tordesillas, India
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ICICI Bank launches the first dual Platinum Credit Card

ICICI Bank launched the ICICI Bank Rubyx – India’s first Platinum Credit Card with dual card benefits.

 

Card members will receive two cards - the ICICI Bank Rubyx American Express Platinum Credit Card and the
ICICI Bank Rubyx MasterCard Platinum Chip Credit Card. The cards, which are linked to a single card account with a single statement and a single fee, provide access to a host of exciting privileges from American Express and MasterCard.

ICICI Bank Rubyx is also India’s first metal membrane card. Designed by acclaimed international designers, the card incorporates a new technology that involves embedding a metal membrane in the card plastic in lieu of conventional printing techniques. The embedded metal construct of the lettering, implemented for the first time in any card
product in India, promises to greatly improve its longevity and durability, apart from
significantly enhancing the aesthetic value of the card.

ICICI Bank Rubyx is the second in the exclusive ‘Gemstone Collection’ of Credit Cards, closely following the launch of the ICICI Bank Coral.

The new product is targeted at the growing affluent segment and offers industry-leading value and innovation for customers who want premium privileges and rewards. Card members can choose between three reward plans and earn bonus points across merchant categories where they normally spend more, and they have the additional flexibility to change their reward plan based on their changing needs. In addition, card members can access privileges across golf, travel, shopping, wellness and entertainment through premium programmes such as ICICI Bank Credit Cards Experience, American Express SelectsTM and MasterCard MomentsTM.

Ms. Chanda Kochhar, Managing Director and CEO, ICICI Bank said, “We are pleased to bring the dual card experience to India with ICICI Bank Rubyx. This new product provides our card members the convenience of a single account and two credit cards that allow them to earn rewards through both American Express and MasterCard. In summary, this product is an affirmation of ICICI Bank’s commitment to offer first-to-market privileges to our card members.”

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