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CARDS & PAYMENTS | Cesar Tordesillas, Thailand

Siam Commercial eyes 60,000 high-end clients for new card

Siam Commercial Bank is targeting 60,000 card holders within one year for its new "SCB Beyond Platinum" Credit Card aimed at expanding the high-end customer base. It has a wide range of benefits under the "Always Upgrade" concept catering to all client lifestyles, such as an entitlement of up to 4 times reward points, upgrading of air tickets and hotel accommodations, and many other privileges."To build on our leadership in the credit card business, we have developed products and services to satisfy the demand of our customers, particularly those retail clients whose needs are different," said SCB Executive Vice President Rungruang Sukkirdkijpiboon."We found existing SCB Platinum cardholders wanted something reflecting their success, and they were keen on having access to premium products and services offering superb privileges," he added.Included are upgraded hotel accommodations at Marriott Resort & Spa, upgraded local air tickets on Thai Airways International, upgraded Starbucks Coffee cup sizes, golf fees at Alpine Golf Course, and receiving up to 4 times reward points.

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