CARDS & PAYMENTS | Cesar Tordesillas, Malaysia

Citibank in Malaysia targets 100,000 new cardholders

Citibank Bhd expects to attract 100,000 new cardholders over the next three years with its newly-enhanced
Giant-Citibank Credit Card.


"This card was introduced in 2008 and to date, we have sold over 90,000 cards," said Citibank Head of Consumer Markets Fabio Fontainha.

By consolidating their monthly spend on the new Giant-Citibank Credit Card, customers would earn up to five per cent rebate on all purchase made at Giant stores nationwide, and up to two per cent rebate on selected utilities and dining spending.

GCH Retail (Malaysia) Sdn Bhd Chief Executive Officer Tom Herriott said the company would look into introducing this card to benefit users shopping at its other stores like Cold Storage but not in the near future.

Meanwhile, Herriott said Giant would intensify promotion of its own brand.

The full story is available at Bernama News.

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