India’s RuPay enters partnership to offer better ticketing experience in BookMyShow

Cardholders will enjoy special access to some shows, including early pre-sale access.

India’s national card payment network RuPay has entered into a year-long partnership with Bigtree Entertainment to give cardholders an enhanced ticketing experience.

RuPay cardholders will enjoy special access to some shows from BookMyShow, including Sunburn 2025, Lollapalooza India 2026, and Bandland 2026.

Benefits include early pre-sale access, exclusive ticketing zones, curated food and beverage offerings, merchandise perks, fast-lane entry for top-ups, and access to dedicated lounge areas at select venues.

BoomMyShow will integrate RuPay across key touchpoints, including its homepage and post-transaction journey.