CARDS & PAYMENTS | Cesar Tordesillas, Korea

RHB Bank eyes 15% credit card market share

RHB Bank hopes to boost its share of the credit card market from 6 percent to 15 percent by 2017.

This was announced by Retail Banking Director, Vince Au Yoong, who noted that RHB Bank recorded a 16 percent increase in the number of new credit cards issued from January to August of this year.

Currently RHB Bank, which has 500,000 credit card holders.

As part of its efforts to strengthen its hold in the credit card business, RHB Bank rebranded its RHB EVO Credit Card, first introduced in 2002.

Au Yoong said with the relaunch, RHB Bank expects to sign up 40,000 new RHB EVO credit card holders in the next 12 months in addition to the 60,000 cards already in circulation.

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