Weixin Mini Programs' transaction value up 65% in LNY 2026

Transactions of Chinese tourists visiting Italy and Malaysia more than doubled.

Weixin saw transaction value in its mini programs rise by 65% year-on-year (YoY) during thet 2026 Lunar New Year period between 15-23 February.

Mini programs are sub-applications of different retailers that run inside the Weixin app.

Dining transaction value rose 35% YoY, with a notable 40% YoY rise for HEYTEA transactions.

User visits and transaction value both rose by 50% YoY during the same period.

Chinese tourists visiting Malaysia saw offline transaction value more than double, with a 131% YoY rise. Transaction value of locally-based Weixin Mini Programs rose by 140% YoY during the same period.

Chinese tourists visiting Thailand saw spending via Weixin increase by over 60% YoY.

Transaction values also rose in Italy and the Maldives.

Italy recorded a 190% YoY increase in Weixin Mini Program transaction value, partly due to the Winter Olympics, Weixin said.

Maldives saw a 186% YoY increase in transaction value.