JCB, Agoda ink three-year deal for joint campaigns and co-marketing

JCB cardmembers will enjoy exclusive discounts and special offers in key markets.

Digital travel platform Agoda and payments brand JCB International Co., Ltd. have announced a three-year partnership to leverage data for their businesses.

From April 2026 to March 2029, the collaboration will leverage data-driven insights to attract new customers, optimise marketing strategies, and explore communication channels to engage inbound travelers in Japan, according to an announcement on 6 November 2025.

Under the MOU, JCB cardmembers will benefit from exclusive discounts and special offers on Agoda in key markets including Taiwan, China, Hong Kong, the Philippines, South Korea, Indonesia, Thailand, Vietnam, and India.

They will also conduct joint campaigns and co-marketing activities.

JCB cardmembers can enjoy up to 12% additional discount on hotel bookings through dedicated Agoda pages.

In the first half of 2025 alone, Japan remained the top searched destination on Agoda, with a 35% growth in searches, underscoring the continued appeal of Japan among travelers in the region, the announcement said.