HSBC China takes wealth management to new heights

Its wealth centres, comprehensive solutions, and digital tools are at the core of its strategy. 

HSBC Bank (China) Company Limited (HSBC China) is taking wealth management to the next level with its global network, connectivity, and innovation. 

As China’s wealth market grows, customers are seeking more comprehensive solutions – combining global access, expert advice, and smooth digital experiences. To keep up, HSBC is investing in its people, capabilities, and technology for long-term success. 

HSBC China is leading this transformation, using its international network and local expertise to help customers achieve their global ambitions. By expanding its wealth management platforms, launching new wealth centres, and enhancing international services, HSBC has strengthened its position across mainland China. These efforts have been recognised at the Asian Banking & Finance Retail Banking Awards 2025, where it won International Retail Bank of the Year - Mainland China and Wealth Management Platform of the Year - Mainland China. 

In a recent interview, Kai Zhang, Head of International Wealth and Premier Banking Asia at HSBC, shared how the bank’s focus on building capabilities, customer-centric design, and digital innovation is shaping the future of wealth management in mainland China. 

What drives HSBC’s success in mainland China? 

Mainland China is central to HSBC’s strategy to become the leading wealth manager in Asia. As the world’s second-largest wealth market, China is changing rapidly. 

The country is witnessing a rapidly expanding middle-class, more high-net-worth individuals, and increasingly global ambitions – whether to pursue overseas education, diversify investments, or plan for retirement. 

HSBC’s success comes from meeting these evolving needs. The bank serves customers locally whilst connecting them globally. HSBC holds the largest QDII quota amongst all banks, giving clients access to a wide range of offshore investments. 

Through schemes like Wealth Management Connect and Qualified Domestic Limited Partner (QDLP), HSBC enables cross-border investing for both affluent and high-net-worth customers, including in traditional asset classes and alternative investments. The bank has expanded Private Banking in six major cities, launched new wealth centres, and integrated Citi’s wealth management portfolio. HSBC’s Chief Investment Office in mainland China provides investment insights to support clients' investment decisions. 

How do wealth centres enhance the customer experience?

HSBC’s new wealth centres are changing the way customers are served.

Since 2024, the bank has opened 11 centres in cities like Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, and Hangzhou, with more to come. These centres are designed for deeper, more meaningful interactions between clients and HSBC’s wealth management teams. They are tangible examples of HSBC’s investment in the future of wealth management in mainland China.

Each centre is four times the size of a traditional branch, with more relationship managers and wealth specialists. The layout supports private conversations, lifestyle events, and financial planning – not just banking transactions. HSBC has also added digital features such as tablet-based tools, AI-powered analytics, QR code access, and multifunctional rooms for a seamless, personalised visit. 

What is the “1+1 Proposition” with HSBC Hong Kong?

The “1+1 Proposition” makes banking easier for customers with financial needs in both mainland China and Hong Kong. It offers smoother, more connected services across both markets. 

With tools like “Global Account View” and “Global Transfer,” customers can see all their international accounts in one place and move money easily – ideal for overseas education, healthcare, and travel. 

Since launching the first “1+1 Proposition” in 2024, HSBC has received great feedback, especially from customers who live or work across borders. The programme is expanding with new services like health, lifestyle, and international education seminars, and HSBC is partnering with leading institutions to enhance the customer experience. 

How is HSBC China using data and smart business tools for personalised wealth solutions? 

HSBC uses data and smart tools to make wealth management more personal, efficient, and convenient, because that’s what customers expect in one of the world’s most advanced digital banking markets. 

HSBC has connected data from platforms like Enterprise WeChat and mobile banking to serve customers more intelligently and efficiently, combining regulatory compliance, smart data use, and social platforms in one service model. 

The bank has also integrated its wealth management system with mobile banking and relationship management workflow. This creates a smart loop of data analysis, personalised product delivery, and real-time tracking, helping to improve service quality and customer experience. In fact, almost 90% of our new Premier Banking customers opened their accounts digitally in 2024 and this trend continued into 2025.

HSBC is also using digital tools in three key areas. First, asset allocation: clients are provided with a global asset allocation model that is updated regularly to reflect market conditions and provide a long-term investment strategy. Second, portfolio review: customers can now access their portfolio report directly on mobile banking with near real-time data. And third, customer engagement: platforms like Enterprise WeChat are used to send personalised messages and provide timely updates to clients. 

Looking ahead, HSBC will continue to invest in technology and AI-enabled tools to deliver even more tailored and timely customer service and wealth solutions.