Cathay United Bank Taiwan honoured with three wins at the Asian Banking & Finance Retail Banking Awards 2026

The bank secured wins in private wealth, credit card, and customer experience categories for Taiwan.

Cathay United Bank (CUB) Taiwan received distinguished titles at the Asian Banking & Finance Retail Banking Awards 2026 for successfully redefining the benchmarks of private wealth management through the seamless integration of intelligent technology with a global strategic vision.

CUB was recognised as the Private Wealth Bank of the Year - Taiwan in the awards programme for its remarkable 2025 performance, with its renewed digital banking experience and credit card rewards system winning the Customer Experience Initiative of the Year - Taiwan and the Credit Card Initiative of the Year - Taiwan accolades, respectively.

In the past year, the bank saw an increase in its annual high-net-worth client numbers and year-on-year wealth management fee income. Its fund and insurance businesses also achieved strong growth during the same period. At the same time, its 2025 Net Promoter Score (NPS) survey demonstrated strong client loyalty and preference for its wealth management services, whilst rising satisfaction levels translated into greater client advocacy and deeper engagement.

This success was driven by the introduction of dynamic cross-asset investment modules tailored for volatile market conditions. The bank further strengthened its advisory capabilities through its Chief Investment Office (CIO) framework and the adoption of BlackRock’s Aladdin platform, enabling institutional-grade portfolio analytics, risk management, and scenario-based investment planning for high-net-worth clients. Through market-first investment solutions, exclusive global investment forums, and comprehensive wealth planning services, the bank empowered clients to optimise their global portfolios and achieve their long-term wealth objectives.

By combining professional advisory expertise, digital innovation, and a client-centric approach, the bank continues to elevate wealth management standards in Taiwan whilst supporting the country's ambition to become a leading wealth management hub in Asia.

Similarly, the bank transformed its digital banking experience by integrating generative artificial intelligence (AI), personal financial management (PFM), and enhanced security into a seamless customer journey.

It launched CUBE Search in December 2025, extending AI capabilities to in-app service navigation. This solution enables customers to find banking services through natural language conversations instead of navigating menus, achieving high accuracy and strong user adoption. It also introduced CUBE Spending Insights, which uses AI to analyse spending behaviour through interactive Q&A, summaries, and visualisations.

With PFM at its core, CUB has integrated fragmented financial services into a continuous experience. Its new online banking platform highlights a unified asset dashboard and the concept of net worth that consolidates assets and liabilities into a single view. Customers can immediately grasp their financial position without switching between pages. This has been further revamped by integrating holdings across funds, securities, robo-advisory, and bonds.

Customer engagement beyond credit cards

In August 2021, CUB launched the digital-integrated CUBE Card, which has since broken the mould in Taiwan's saturated credit card market by deepening digital engagement and strengthening customer relationships. This was realised through its expandable rewards programme that adapts to market trends and its improved customer management.

Since then, the card has offered a wide range of rewards that are displayed directly in the CUBE App, unlike traditional credit cards that only offer one type of reward. This capability has allowed customers to choose and switch rewards on a daily basis according to their spending preferences. Depending on the season, latest shopping trends, or customer's life stage, CUBE continually introduces new reward offerings tailored to customers' changing needs.

To align with business strategy, it classifies users into three customer tiers based on their product holdings, assets, and other factors. The back-end system also allows dynamic configuration of eligibility thresholds for each tier to guide customer behaviour.

Moreover, the bank uses a parameterised system to integrate the CUBE credit card with other in-house products and customer segments. This enhances cross-team collaboration, optimises resource integration, and significantly reduces the cost of customer management.

Asian Banking & Finance Retail Banking Awards recognises outstanding organisations that are transforming the retail banking landscape. The awards programme enables retail banks to showcase their innovative solutions, retail products, digital banking initiatives, and exceptional customer experiences that are setting new industry standards.

The Asian Banking & Finance Retail Banking Awards is presented by Asian Banking & Finance Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be recognised for your company's innovative solutions, products, services, and deals that impacted the banking and finance industry, please contact Julie Anne Nuñez-Difuntorum at (+65) 3158 1386 ext 242 or [email protected]