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INVESTMENT BANKING | Staff Reporter, Singapore

Citi launches virtual remote engagement feature for Asian wealth management clients

Customers can chat with their relationship managers on-the-go.

Citi has unveiled a Virtual Remote Engagement (VRE) feature that enables its wealth management customers in Asia Pacific to hold remote discussions with their relationship managers on-the-go.

The service enables live audio, chat and video banking on Citi’s digital channels, Citibank Online and Citi Mobile. Customers can review portfolios through screen-sharing and video capabilities as well as upload documents, share files and relevant links.

VRE is already live on both channels in Hong Kong whilst it is operational on Citibank Online in Singapore. It will be progressively rolled out to 15 markets across APAC and EMEA for Citigold and Citigold Private Client customers.

“With VRE, we can converse with our customers on channels that they already prefer using without losing the critical human engagement component,” Gonzalo Luchetti, head of consumer banking for Asia Pacific at Citi said in a statement.

The launch of VRE comes on the heels of in-app audio and video banking platform Hello which is designed for affluent customers in India.

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