DBS named Southeast Asia's most valuable brand in 2025

WIth a brand value of $22.2b, it overtook Malaysia's Petronas.

DBS Singapore, with a brand value of USD17.2b ($22.2b) or up by 56%, was named ASEAN’s most valuable brand of 2025, outpacing Malaysian energy firm Petronas.

In its ASEAN 500 2025 report, BrandFinance attributed DBS' brand value growth to its higher interest income, increased card fees, and gains in wealth management and loan-related income. 

DBS overtook Malaysian energy firm Petronas, which ranked second in the 2025 valuable brand rankings with a brand value USD14.4b ($18.1b), down by only 1%.

“Despite a slight drop in brand value, Petronas remains Asean’s second most valuable brand. The decline is largely due to a decrease in net profit and revenue, driven by lower average realised oil and petroleum product prices, and global market volatility,” BrandFinance said.

Petronas is the third strongest oil and gas brand in the region with a Brand Strength Index (BSI) score of 83.7/100, the firm said.

Thailand’s oil and gas company PTT came in third, with its brand value rising by 11% to USD9.2b ($11.6b).

Malaysia Airlines has emerged as the fastest-growing brand in the region, with its brand value going up by 209% to USD607m ($785m).

Vietnam’s hospitality and resort brand Vinpearl was valued at USD204m ($263m), whilst the country’s financial institution Vietcombank at USD2.4b ($3.1b), up by 16%.

Indonesia’s BCA was valued at USD4.4b ($5.6b), up by 42%.

Three brands under the Jollibee Group from Philippines, namely, Jollibee valued at USD2.5b ($3.2b), Mang Inasal valued at USD377m ($487m), and Chowking valued at USD262m ($338m) are the top three restaurant brands in Asean.

1USD = $1.29