Most HNWIs prefer hybrid model in wealth services: survey

Nearly 40% said they are interested in attending physical investment seminars.

Despite the rise of digital tools in the financial sector, high-net-worth individuals (HNWIs) continue to value human interaction in wealth management services, according to a new survey by Futu Private Wealth Management.

The survey of over 560 emerging HNWIs in Hong Kong revealed that only 12% rely entirely on human advisors, and just 8% depend solely on technology platforms.

The remaining 80% expressed a clear preference for a hybrid approach that combines digital efficiency with professional advisory support.

The findings highlighted a growing expectation among HNW investors for platforms that provide not just autonomy, but also access to personalized advice.

Whilst many respondents are comfortable using digital tools for day-to-day transactions, a significant number still seek in-person engagement: nearly 40% said they are interested in attending physical investment seminars, and 33% prefer face-to-face consultations when dealing with complex or high-value asset decisions.

The survey also found that 73% of respondents prioritize investment autonomy, with younger and ultra-high-net-worth individuals showing a stronger preference for self-directed digital platforms.

Meanwhile, 63% of those surveyed consider real-time portfolio visibility—including positions, profit and loss, and risk exposure—to be a critical feature.